While paid media remains a focus for retailers, organic presence shares equal importance. Your Google Business Profile and social media presence is an extension of your brand. If managed well, it can accelerate your online performance and increase your ranking and visibility to consumers. If managed poorly, it can throttle website traffic, reduce the effectiveness of your ad campaigns, and weaken your brand image. Below are the statistics:

• Correctly optimized Google Business Profiles is 70% more likely to attract visitors and 50% more likely to lead to a purchase.
• Consumers are 42% more likely to purchase a vehicle based on Google Reviews.
• 68% of consumers use social media in their shopper journey, with 26% saying social media directly informed their purchasing decision.

Autoverify is offering all SaaS Inventory Merchandising products at no-charge for new customers now through April 30, 2025. This includes New Car & Premium Capture (excluding editing & on-site capture fees)

eDealer is changing the price for their customer subscription(s), to continue your services you will be required to re-enroll on the DDS enrollment site by Dec. 31, 2024 To continue your services with eDealer you will be required to re-enroll by Dec 31, 2024.

• Central region Digital Advertising Co-op is back! Click “learn more” for full details and to enroll.
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