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General Motors Canada

Dealer Digital Solutions


Welcome to the GM Canada Dealer Digital Solution. This program has been carefully crafted to assist our dealers in promoting and maximizing their digital presence.

GM Canada dealers will have access to industry leading technologies, designed to help sell more vehicles, service and accessories. Proven and distinguished website and digital advertising platforms across multiple partners allows dealers the choice to help customize their exact digital needs.

The Dealer Digital Solution combines top-level customer support, online products and services, and reporting tools and portals for dealers to compete at the highest level.

Understanding that as technology improves, so do the expectations from those utilizing these platforms. This solution not only solves the needs of today’s digital questions but also accounts for future roadmaps and enhancements to be provided through the addition of digital retail tools.


The Dealer Digital Solution has been designed to provide GM Canada dealers with choice of industry leading website suppliers. By selecting one of the six website suppliers, dealers will have the flexibility to select the website platform that best suits their unique dealership needs.

As a part of GM Canada Retail Excellence Program (REP) requirements, all dealerships must choose one of the six website suppliers.

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Digital Advertising

Creating a digital strategy that connects you to your customers is essential. The Dealer Digital Solution provides GM Canada dealers with digital advertising packages customized to provide cost-effective, go-to-market strategies that will help your dealership connect with your customers online.

Digital Advertising packages are not currently a GM Canada Retail Excellence Program (REP) requirement.

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GM Dealer Chat

GM Dealer Chat is a GM Managed chat solution for your website. Our team of trained advisors will chat live with customers, on your behalf to assist with product information, incentives, schedule service appointments, and more.

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