GM Enterprise and GM Partner Platform Integration
Through ongoing investment in marketing automation, advanced capabilities, and data capture throughout our Enterprise and Partner Network, we unlock insights that fuel relevant, highly targeted communications and lead opportunities. This approach strengthens the connection between Dealers, Customers and our Brands, driving measurable growth and retention.
The program leverages a wide range of powerful data sources, including:
- GM Financial and Financial Partners
- OnStar Telematics, OVD/DMN, Subscriber Plan, and Call Center
- Dealer DMS integration across Sales, Inventory, Service Appointment, and Repair Orders for all Dealers
- Online and experiential behavior from GM Brand sites and event marketing
- GM Manufacturing, Warranty and Retail Incentives
- Industry overlays
World-Class Expertise. Industry-Leading Results.
The GM CSSR program is powered by a dedicated team of specialists in creative, analytics, strategy and technology. Managing the program daily, they continually assess, optimize, and refine both content and processes to ensure sustained, year-over-year improvements in service performance and sales response.
The impact is clear:
- #1 in Customer Retention – GM Canada vs Competition (Ipsos, 2025)
- Year-over-Year Growth in Sales and Customer Pay Service response
- Superior engagement metrics with Open, Click-Thru and Unsubscribe rates outperforming industry benchmarks
Online Behavior, Customer Engagement and Lead Management Integration
Curious when your customers begin their repurchase journey? With GM CSSR, you’ll know.
Our ongoing investments in online behavior technologies act as a radar – detecting when customers start researching their next purchase. As part of your enrollment in the GM CSSR program, you’ll receive program-specific lead lists designed to spotlight revenue generating opportunities among customers actively engaging with communications.*
GM CSSR is fully integrated with Dealer Direct’s lead management platform, enabling your BDC to:
- Engage directly through Dealer Direct’s lead management services
- Seamlessly transfer leads into your CRM in ADF format
This integration ensures your team can act quickly, efficiently, and with precision – turning customer engagement into measurable sales and service growth.
Connected Tools and Enhancements
Our suite of integrated tools empowers Dealers with smarter insights, stronger engagement, and more efficient lead management:
- DealDriver: Harnesses many data sources to identify Payment-Walk opportunities for customers under lease and purchase finance contracts. Qualifying customers appear in Dealer Direct’s intuitive DealDriver app and are seamlessly included in GM CSSR’s repurchase journey communications, motivating them to reconnect with your store for their next purchase.
- MatchMaker: A powerful Dealer Direct tool that helps Dealers match inventory with demand. Whether it’s new vehicles on the lot, used vehicles in rolling inventory, or active Lease and Finance Portfolios, MatchMaker generates targeted customer list with the highest potential to buy or sell – driving a chain reaction of sales growth and customer satisfaction.
- List Generator: Unlock the ability to mine GM data and create custom lead lists for neighborhood-level strategies. Already available for Service, this functionality is expanding to Sales opportunities.*
- SMS: Engage customers instantly with SMS communications, now included in the GM CSSR program at no extra cost.*
- Power BI Reporting and Insights Portal: Access interactive reporting and customizable business insights in clear, easy-to-digest format – giving you actionable intelligence at your fingertips.*
- Campaign Builder: A redesigned Ad-hoc Campaign Builder featuring a full suite of prebuilt campaigns crafted by GM’s Creative and Marketing teams. Designed for Sales and Service marketing opportunities, these campaigns align with GM Incentive Programs throughout the year and are fully customizable to meet Dealer needs. Launching in Q1/2026.
*Available February 2026
